American Express has just quietly added another hotel status card to The Platinum Card's already-crowded benefits page: from today (26 June 2026), eligible UK Platinum Cardmembers can enrol for complimentary ALL Accor Gold status. You can read the official details on the American Express UK site, but I've done the maths and dug out the part that actually matters for us - the Avios angle hiding underneath.
It applies to Consumer, Business and Corporate Platinum cards. Crucially, it's primary cardholders only - supplementary cardholders can't enrol. To activate it, log into your Amex account, head to the Benefits page and connect your ALL Accor membership number (you'll need to create one if you don't already have it).
What ALL Accor Gold actually gets you
Let's be honest up front: Gold is the second tier from the bottom of Accor's five-level programme (Classic, Silver, Gold, Platinum, Diamond). It's not the headline act. But it's not nothing either, and Amex's framing of the perks is accurate:
Up to 10% off all stays at Accor hotels
48% more ALL Accor Reward points on eligible stays versus Classic (Accor's own published Gold earning bonus is 50%, so this is a fair claim)
Guaranteed room availability - if your preferred hotel is sold out, a room is made available for bookings up to three days in advance (terms apply)
Room upgrades, early check-in and late check-out - all subject to availability
Here's the bit I'd flag honestly: the upgrades and check-in/check-out perks are non-guaranteed, so don't expect miracles. That said, in my experience Accor tends to take its status holders a bit more seriously than some chains - precisely because it doesn't hand status out willy-nilly. The free welcome drink and the points discount are often where the real day-to-day value sits.
Why this is genuinely a shortcut
The reason this benefit is worth bothering with: earning ALL Accor Gold the normal way is a slog. You'd need 30 nights or 7,000 status points - roughly €2,800 (about £2,400) of eligible spend in a calendar year. Getting it simply for holding a card you may already have is a proper shortcut for anyone with a few Accor stays in the diary.
A few important caveats:
You keep Gold status for as long as you hold the card - it's not a one-year teaser.
You do not get the equivalent night or spend credits - just the status itself. So if you're chasing Platinum, you'd still have to do the full 60 nights / €5,600 from scratch.
If you cancel the card, Accor's "soft landing" rule means you'd typically only drop one level to Silver, rather than all the way back to Classic.
The Avios angle (this is the bit for us)
Status is nice, but this is a points-and-miles newsletter, so here's where it gets interesting. Two separate things worth knowing:
1. You can move Amex points into Accor. Membership Rewards transfer to ALL Accor at 3:1 (every 300 MR points = 100 Accor Reward points). Accor is a fixed-value scheme - 2,000 points always equals €40 - which works out to roughly 0.57p per Amex point. That's fine, not spectacular, and frankly I'd usually rather keep my MR points as Avios. But it's handy if you need to top up an Accor balance to cover a stay.
2. Accor points can become Avios. This is the sweet spot most people miss. Accor uses different transfer rates for different airlines - British Airways is a poor 2:1, but Iberia Club is 1:1. So if you ever do move Accor points to Avios, route them through Iberia and then use Combine My Avios to shuffle them into your BA account. Never transfer Accor straight to BA - you'd be throwing away half your points.
If you're weighing up whether to boost your Avios balance via BA, Qatar or Finnair instead, our Avios Balance Booster Calculator will run the numbers for you.
So, is it worth enrolling?
If you already hold an Amex Platinum and ever stay at Sofitel, Pullman, Mercure, Novotel or ibis, this is a two-minute job for a genuine perk - go and enrol. If you're an occasional Accor guest, it's still worth ticking off just in case. And if you don't yet have the card, the Platinum's stack of hotel status cards (Hilton Honors Gold and Marriott Bonvoy Gold are arguably more useful day-to-day) plus the welcome bonus might tip the maths in your favour.
The current standard UK welcome bonus on The Platinum Card is 50,000 Membership Rewards points when you spend £6,000 in three months, with a £650 annual fee. Those 50,000 points convert 1:1 into Avios - worth a look if you've been eyeing the card. Business owners can compare the Amex Business Platinum too, which carries the same new Accor Gold benefit.
For the full picture on which card suits you, our guide to the best Avios-earning credit cards in the UK is the place to start.
Will you be enrolling for ALL Accor Gold with your Amex Platinum?
Planning an Accor stay around a flight? If you need to work out award pricing or hunt down reward seats first, our Award Travel Finder searches availability across multiple airlines, and you can check how many Avios you need for a BA flight in seconds.
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