If you hold an American Express card in the UK, there's a decent chance you're leaving value on the table. Between the card-level benefits that reset on a schedule, the personalised statement credit offers sitting in your app, and some seriously elevated welcome bonuses currently live, there's plenty worth acting on right now. Here's my full roundup.
The Welcome Bonuses: Some of the Best We've Seen
Several of the headline bonuses have deadlines in the next few weeks, so let's start here.
Personal Cards
Amex Platinum — 75,000 Points + £250 Travel Credit (Until 26th May)
Until 26th May, the personal Platinum card is offering 75,000 Membership Rewards points plus a £250 Amex Travel credit. The spend requirement is £10,000 within six months, and the card carries an annual fee of £650. That fee looks steep in isolation, but the card's benefits genuinely stack up to offset it if you use them: £200 in UK dining credits per year (split into £100 per half-year), a matching £200 in overseas dining credits, Priority Pass lounge access, Fine Hotels + Resorts perks, and — added in late 2025 — a free digital subscription to The Times and Sunday Times.
The 75,000 Membership Rewards points convert 1:1 to Avios, Virgin Points, Flying Blue miles, and more. For context, a one-way off-peak Business Class flight from London to New York with BA costs 80,000 Avios — you'd be most of the way there from the welcome bonus alone. Use our Avios flight cost calculator to see how far your points would stretch on any specific route.
Amex Gold — 40,000 Points, Free for a Year (Until 26th May)
Also running until 26th May, the Gold card is offering a doubled welcome bonus of 40,000 Membership Rewards points when you spend £5,000 in six months. It's free for the first year, which makes the barrier to entry about as low as it gets. Four airport lounge passes per year, a monthly Deliveroo credit, and 40,000 points that transfer directly to Avios. This is the card I recommend to most people starting out with points collecting — it's genuinely hard to beat at this price point (i.e. nothing).
One important caveat: you can't hold a British Airways Amex card at the same time and still qualify for the Gold bonus. Check your eligibility using our Amex welcome bonus eligibility tool before applying.
Business Cards
Amex Business Platinum — 120,000 Points (Until 5th May)
The Business Platinum is offering 120,000 Membership Rewards points until 5th May, with a spend requirement of £12,000 within three months. I hold this card myself, and whilst £12,000 in three months sounds daunting, it's very manageable if you're running your everyday business expenses through it. You also get a £200 annual Amex Travel credit — I tend to use mine on hotel pre-payments before trips — plus access to Centurion and Priority Pass lounges.
Amex Business Gold — 60,000 Points, Free for a Year (Until 5th May)
Until 5th May, the Business Gold is offering a tripled welcome bonus of 60,000 Membership Rewards points. That's the equivalent of 60,000 Avios. It's free for the first year, so if you're eligible and running any level of business spending, this is a no-brainer. For a full comparison of UK business cards, see our best business credit cards guide.
⚠️ Act Fast: The Supplementary Card Bonus Ends 30th April
This one is easy to miss, and the deadline is coming up very quickly. Until 30th April, Amex is running an enhanced bonus for adding your first supplementary cardholder:
Amex Preferred Rewards Gold: 9,000 bonus Membership Rewards points
Amex Platinum: 12,000 bonus Membership Rewards points
The standard bonus for adding a supplementary card is significantly lower than this, so if you've been meaning to add a partner, spouse, or family member to your account, now's the time. Add them before the 30th, and the bonus points land in your account.
Card Benefits Worth Actually Using
The Platinum Dining Credit — £100 Resets on 1st July
Platinum cardholders get £100 in UK dining credit per half-year, resetting on 1st January and 1st July. There's also a matching £100 per half-year for dining overseas. In theory, that's up to £400 a year in restaurant credit — in practice, it's only useful if you remember to register it and actually use it before the reset date.
The current H1 allocation runs until 30th June. The list of participating restaurants is London-heavy, but there are options across the UK including Ivy Brasserie locations. You must register the benefit in your Amex app before dining — it doesn't apply automatically.
The Times/Sunday Times Subscription (New in Late 2025)
Quietly added as a Platinum benefit in late 2025, Platinum cardholders now get a complimentary digital subscription to The Times and Sunday Times. Commercially this costs around £30 a month, so it's worth activating if you haven't already. Check the offers section in your Amex app to claim it.
The App Offers — Check These Before Any Purchase
Beyond the card-level benefits, there's a whole layer of personalised statement credit offers in the Amex app that most cardholders barely touch. These 'Amex Offers' are targeted per cardholder, so what I see in my app might differ from yours — but you'll typically find a mix of travel, dining, and retail discounts that can meaningfully stack on top of your usual points earning.
Examples of the type of offers that appear (though always check your own app for what's available to you):
Travel: 10% statement credit on Manchester Airport Fast Track, parking, and lounges
Car hire: 20% back at Avis on online bookings
Hotels: Percentage back at Hilton and other hotel groups
Airlines: Statement credits when booking or spending with specific carriers
The golden rule: you must save the offer to your card before making any purchase. The system will not backdate a claim. Open the Amex app, head to the Offers section, and save anything that looks relevant before you spend. It takes 30 seconds and can save you real money.
Putting the Points in Context
To give you a sense of what these bonuses are actually worth in the real world: 60,000 Avios would cover an off-peak return in Business Class from London to New York with Iberia (one of the best value sweet spots available right now), paying around £300 in taxes. 75,000 Avios would get you very close to a one-way BA Club World flight to the US, or a solid chunk of a long-haul premium redemption.
If you want to explore award availability across multiple airlines in one go, Award Travel Finder is our free tool for searching BA, Qatar, Virgin Atlantic, and more. For a broader comparison of all Avios-earning UK credit cards, our credit card guide covers the full picture.
The Quick Summary
Here's what to do right now, in priority order:
Before 30th April: Add a supplementary cardholder on your Gold or Platinum to grab the enhanced bonus points
Before 30th June: Use your Platinum UK dining credit (£100 per primary cardholder)
Check your Amex app: Browse Offers and save anything relevant before you next spend
If you're eligible for a welcome bonus: The Gold (40,000 points, free first year) and Business Gold (60,000 points, free first year) are both running until 5th/26th May
As always with Amex, the value is there — it just requires a bit of active management to capture it.
Jack

