Buy Hilton Points: Is 0.5p/0.6c Per Point Worth It?

Hilton has kicked off 2025 with their latest points sale, running through March 14th with a 100% bonus on purchases. This brings the cost down to roughly 0.5 pence/0.6 cents per point. As someone who regularly analyzes these promotions, let me break down whether this sale might be worth your while, regardless of which side of the Atlantic you call home.

Under this promotion, you can purchase up to 240,000 base points, which doubles to 480,000 points with the bonus. That's a total cost of £1,920/$2,400 - a significant investment that needs careful consideration.

From my experience focusing on premium cabin travel and luxury hotels, these sales can offer excellent value when matched with the right redemption. For instance, I recently looked at booking the Waldorf Astoria Amsterdam for a summer trip. With cash rates hitting £800/$1,000 per night during peak season, the points rate of 120,000 (costing £600/$750 at sale prices) starts to look quite attractive.

The real sweet spot comes when you combine purchased points with Hilton's fifth night free benefit for elite members. This effectively reduces your cost by 20% on five-night stays - though you'll need elite status to take advantage of this.

Speaking of status, there are several ways to obtain it:

• US readers can get instant Diamond status with the Hilton Aspire Card

• UK residents can get Gold status through the American Express Platinum cards (which is what I have through my Business Platinum)

• Both UK and US cardholders can get Gold status through various Hilton credit card options

A key consideration for any points purchase is having a specific redemption in mind. While these sales occur regularly, they can offer solid value if:

1. You're booking during peak periods when cash rates are high

2. You're staying at luxury properties where point redemptions offer better value

3. You can take advantage of the fifth night free benefit

4. You have elite status to enhance the stay value

Remember that points purchases are processed through points.com, meaning they won't qualify for travel category bonuses on your credit card. For US readers, consider using a card like the Capital One Venture for general spending bonuses. UK readers might want to use the Capital on Tap Business card (referral link) which earns a solid return on all spending.

The Verdict? This sale can offer excellent value if you have a specific redemption in mind, particularly for luxury properties or longer stays. However, don't buy speculatively - these sales come around regularly, and points are only valuable when you have a solid plan for using them.

For those new to hotel points, you might want to start smaller and test the waters. Consider building your points balance through stays and credit card spending first, then supplementing with purchased points when you have a specific high-value redemption in mind.

Want to learn more about maximizing your points and miles? Check out our guides for UK credit cards or follow us on Instagram for daily tips and updates.

Have you taken advantage of previous Hilton points sales? Let us know your experiences in the comments below!