Uber and IAG Loyalty have expanded their existing partnership, and from today British Airways Club members in the UK can earn Avios when ordering on Uber Eats. It's a logical extension of a partnership that already lets you collect Avios on Uber rides and train bookings through the app - and it takes about two minutes to set up.
The headline rate is 1 Avios per £1 spent on orders over £25 (excluding fees and promotions). Not groundbreaking, but it's free points on something many of us are already doing. Here's what you need to know.
How to link your accounts
If you've already linked your British Airways Club account to Uber to collect Avios on rides, you're all set - no action needed. Avios will start appearing automatically on qualifying Uber Eats orders.
If you haven't linked yet, head to the settings section of the Uber Eats app, enter your BA Club membership details, and you're done. Avios will land in your account automatically after qualifying orders without needing to click through avios.com each time.
Note: this is a phased rollout starting today - all UK BA Club members should be eligible over the next few weeks. A few exclusions to be aware of: alcoholic beverages are excluded in Northern Ireland, and grocery orders are not part of the partnership.
Is 1 Avios per £1 actually good value?
Honestly? It's a modest earn rate. If you spend exactly £25 on a takeaway, you're walking away with 25 Avios - roughly 25p in value at a conservative 1p per Avios valuation. That's not going to move the needle on its own.
The more interesting play is stacking it with a good Avios-earning credit card. I pay for most things through my Barclaycard Avios Plus, which earns 1.5 Avios per £1. If you're doing the same - or using another strong Avios card - the Uber Eats Avios stack on top, effectively giving you a small bonus on an everyday spend category you'd have paid for anyway. You can check our guide to the best Avios-earning credit cards in the UK if you want to make sure you've got a good earner in your wallet to pair with this.
I wouldn't order Uber Eats specifically to earn Avios - the economics don't work that way. But if you're already a regular user, there's no reason not to link up and let the points accumulate.
The bigger picture
IAG Loyalty has been quietly building out a solid everyday earning ecosystem. You can already collect Avios on Uber rides, train bookings, Nectar points, the BA Shopping Portal, and now food delivery. The strategy is clearly to make Avios feel less like something you only earn on flights, and more like a currency woven into daily life.
Whether this translates into material value for most people is debatable. The earn rates on everyday spending will never rival what you get from flying in premium cabins or from a strong credit card welcome bonus - but for casual collectors who aren't putting large sums through Avios cards each month, these partnerships add up over time.
To put it in context: a welcome bonus from the right Amex card can net you 50,000+ Avios in one shot. That's the equivalent of 50,000 Uber Eats orders of £1 each, or roughly 2,000 orders at the minimum £25 threshold. So keep some perspective - linking your accounts is worthwhile, but it's not a substitute for a solid points strategy.
If you're curious how far your Avios will stretch once you've built up a balance, our Avios flight cost tool shows exactly how many points you'd need for flights across the BA network - and Award Travel Finder lets you search live award availability across multiple airlines.
My take
Link your account. It takes two minutes, costs nothing, and earns you a small passive trickle of Avios on something you were ordering anyway. Just don't start rationalising a £27 Friday night curry as a points strategy. That's a slippery (and expensive) slope.