easyJet Plus vs British Airways Club: Is easyJet's Half-Price Offer Worth the Switch?

In a bold move that clearly aims to capitalise on British Airways' recent loyalty program changes, easyJet has launched a special offer targeting BA's elite members. If you hold Bronze, Silver, or Gold status in the British Airways Executive Club, you can now get your first year of easyJet Plus membership for half price – bringing the cost down from £249 to £122.

But is this genuinely a compelling offer for BA elite status holders? Let's dive deeper into what easyJet Plus actually provides and whether this discount represents true value.

How to Claim the easyJet Offer

If you're interested in taking advantage of this offer, here's what you need to do:

1. Email [email protected] with the subject line "No More Tiers" before 12th March 2025

2. Include a photo or screenshot of your BA Executive Club card that shows your name and status level

3. Wait to receive your promotional code (processing times vary)

4. Apply the code when purchasing easyJet Plus membership by 31st March 2025

Remember that the membership will automatically renew at the full price after 12 months unless you cancel, so set a reminder if you decide to try it.

What Does easyJet Plus Actually Provide?

For your £122 investment, easyJet Plus offers:

• Free seat selection, including premium seats at the front and exit rows

• Large cabin bag allowance (56cm x 45cm x 25cm) - particularly valuable now that easyJet's standard fare only includes a small personal item

• Speedy Boarding privileges to ensure overhead bin space

• Fast Track Security at 46 participating airports

• Dedicated bag drop counters (though checked baggage fees still apply)

• Free same-day flight changes for return flights when available

• Price Promise - receive an easyJet voucher if your flight price drops after booking

• 10% discount on all food and drink purchases onboard

According to easyJet's benefits calculator, if you take just 6 one-way flights annually, these benefits represent potential savings of around £357, making the discounted membership seem like good value on paper.

The Individual-Only Limitation

Here's the critical factor that wasn't immediately obvious in easyJet's promotional materials: all these benefits apply only to the easyJet Plus member, not to anyone traveling with you.

If you frequently travel with family or colleagues, this significantly diminishes the value proposition. Your companions won't join you in Fast Track Security or Speedy Boarding, and you'll still need to pay for their seat selection and larger cabin bags.

This contrasts sharply with British Airways status benefits that generally extend to everyone on your booking (with the exception of lounge access, which is limited to one guest for most status levels).

How Does This Compare to BA Status?

The most notable omission compared to BA Silver or Gold status is lounge access. While easyJet doesn't operate its own lounges, they could have potentially included access to third-party lounges at key airports to make the offer more compelling.

For solo travelers who frequently fly easyJet routes, the offer provides reasonable value. However, for those accustomed to the more comprehensive benefits of BA status, particularly when traveling with others, the proposition becomes less attractive.

That said, if you're planning to try new airlines following BA's program changes, having this membership alongside other status matches might make sense as part of a broader strategy of "airline diversification."

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Is This Enough to Win Over BA Elite Members?

In my assessment, easyJet's offer feels like an opportunistic attempt to capitalize on BA's recent changes rather than a strategic bid to win long-term loyalty. A truly compelling offer might have:

1. Included benefits for the entire booking for Silver and Gold members

2. Offered a larger discount for the first year to Gold members

3. Included some form of lounge access at major departure points

For perspective, when evaluating whether to switch loyalty, it's worth comparing this offer to other status match opportunities. The Lufthansa Miles & More status match offers Star Alliance Gold benefits (including lounge access) for €99, while Vietnam Airlines' status match provides SkyTeam Elite Plus for $299.

For those committed to staying within the oneworld alliance, Royal Jordanian's status match provides a pathway to maintaining similar benefits while shifting primary loyalty away from BA.

Alternative Deal for Non-Status Holders

If you don't have BA status but are interested in easyJet Plus, you can still get a 15% discount using the code PLUS15 until March 31st, 2025. This reduces the first-year cost to £212 (€246) instead of the regular £249 (€289).

Final Verdict

If you're a solo traveler who primarily flies easyJet and values perks like priority boarding, premium seating, and a large cabin bag allowance, this 51% discount provides good value for the first year.

However, if you typically travel with companions or value lounge access and broader alliance benefits, this offer alone isn't compelling enough to drive a wholesale shift in loyalty from BA.

The smarter play might be to consider this as one component of a broader strategy that includes status matches with full-service carriers from other alliances, giving you flexibility across multiple airlines and routes while the loyalty landscape continues to evolve.

You can check whether your planned routes qualify for easyJet Plus benefits using our Flight Seatmap tool, and calculate the tier points you'd be giving up on various routes with our BA Tier Point Calculator.

Have you decided whether to take up easyJet on their offer? I'd love to hear your thoughts in the comments below!