British Airways Holidays will launch a new earn rate of 6 Avios per £1 spent on BA Holidays packages from 24 November 2026, exclusively for members of the BA Club. The announcement comes directly from BA Holidays and is significant news - particularly given that the BA American Express Premium Plus card recently had its enhanced BA earn rate cut, leaving many points collectors frustrated. This new rate more than compensates, at least for holiday package spend.

 
What the new BA Holidays Avios rate looks like

Until now, the earn rate on BA Holidays packages has not been a headline reason to book through BA's own holiday arm rather than elsewhere. That changes in November. From 24 November, BA Club members will collect 6 Avios for every £1 spent on BA Holidays packages - a rate that rivals the best earn rates available on any UK card or programme for travel spend.

For context, this announcement follows a disappointing change earlier in October, when the earn rate on British Airways spend via the British Airways American Express Premium Plus card was cut from 3 Avios per £1 to just 1.25 Avios per £1. That was a material reduction for cardholders who relied on the card for big BA and BA Holidays charges. The new 6 Avios per £1 rate through BA Holidays direct is therefore a notable step in the other direction.

  • 6 Avios per £1 on BA Holidays packages from 24 November 2026

  • Available to BA Club members

  • Offer announced directly by BA Holidays

  • Replaces a much lower previous earn rate on package holidays

  • Launch follows the BA Amex Premium Plus card earn rate cut in October 2026

 
How much are those Avios actually worth in £?

To understand the real-world value here, it helps to run the numbers. Using the Smart With Points Avios Value Calculator, Avios are typically valued at around 1p each when used towards short-haul redemptions, and potentially 1.5p-2p+ on premium long-haul bookings. At the conservative end of 1p per Avios, 6 Avios per £1 represents a 6% return on your holiday spend - which is genuinely strong for a loyalty programme earn rate.

To put that into concrete numbers: a £2,000 BA Holidays package would earn you 12,000 Avios. At 1p per Avios, that's roughly £120 in flight value. If you get closer to 1.5p per Avios on a long-haul redemption, those 12,000 Avios are worth around £180. On a £5,000 holiday booking, you'd be looking at 30,000 Avios - comfortably enough for a short-haul return flight in Euro Traveller.

You can check what specific Avios redemptions would cost you using the BA Avios Flight Calculator to see whether the Avios you'd earn from a package line up with a redemption you actually want.

 
How to take advantage as a UK traveller

The key requirement is BA Club membership, which is free to join. If you are not already a member of the BA Executive Club (the loyalty programme that underpins BA Club), signing up costs nothing and gives you instant access to earn and spend Avios.

From 24 November, when you book a package holiday through BA Holidays as a logged-in BA Club member, you should earn 6 Avios for every £1 of the package cost. It is worth ensuring your Executive Club number is attached to your booking at the time of purchase rather than added afterwards, to avoid any complications with Avios posting correctly.

If you are booking a large package holiday - think half-term, summer or a long-haul trip - the Avios earned under this new rate could be a meaningful bonus on top of any Avios you earn through your credit card at the point of payment.

 
Things to watch before you book

The source information confirms the 6 Avios per £1 rate and the 24 November 2026 start date, but does not specify whether this applies to all package types or only certain holiday categories. It is worth checking the full terms on the BA Holidays website once the offer goes live.

It is also worth noting that this rate applies to BA Holidays package bookings specifically - it is not an across-the-board rate for all BA spend. If you are booking flights only, or hotels separately, this rate would not apply. The distinction between a package and a flight-only booking matters here.

Finally, bear in mind that Avios earn on the booking is separate from any credit card Avios you collect when paying. You can potentially stack both - earning 6 Avios per £1 from BA Holidays and additional Avios from your credit card on the same transaction - though always confirm this is the case before relying on it.

 
Frequently asked questions

When does the 6 Avios per £1 BA Holidays rate start?

The new 6 Avios per £1 earn rate on BA Holidays packages launches on 24 November 2026. Bookings made before that date will not qualify under the new rate.

Do I need a BA credit card to earn 6 Avios per £1 on BA Holidays?

No - the rate is tied to BA Club membership, not to holding a specific BA credit card. BA Club membership is free, so any BA Executive Club member should be eligible from 24 November.

How does the new BA Holidays rate compare to the BA Amex Premium Plus card?

The BA Amex Premium Plus card currently earns 1.25 Avios per £1 on BA spend, following a cut earlier in October 2026 from the previous 3 Avios per £1 rate. The new 6 Avios per £1 from BA Holidays direct is substantially better for package bookings, though it applies only to BA Holidays packages rather than all BA purchases.

Can I stack the BA Holidays earn rate with my credit card Avios?

In principle, Avios earned directly through BA Holidays and Avios earned via your credit card on the same payment are separate earn streams and may stack. Always verify the current terms with BA Holidays before booking if this is a key part of your strategy.

 
The bottom line

A rate of 6 Avios per £1 on BA Holidays packages is genuinely competitive and will make booking through BA Holidays a much more attractive option for points collectors from 24 November 2026. Given the recent disappointment around the BA Amex Premium Plus earn rate cut, this is a welcome development - and the kind of rate that could meaningfully accelerate your Avios balance on a single big holiday booking. Keep an eye on the full terms once the offer goes live, and make sure your Executive Club number is attached when you book.

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