British Airways is currently running a promotion that lets you stretch your Avios further on BA Holidays packages - meaning you need fewer points than usual to unlock the same cash savings on hotel and flight bundles. The offer runs on a separate timeline to the buy-Avios bonus that launched alongside it, and it works in a completely different way, so it is worth understanding the mechanics before you book.
How the BA Holidays Avios discount works
BA Holidays packages let you pay for part of your booking using Avios, with each Avios chunk unlocking a fixed cash saving on the total price. Under the standard pricing structure, you need a set number of Avios to take a defined amount off your holiday cost. During this promotion, the same cash saving is available for fewer Avios than it would normally cost.
In plain terms: your existing Avios balance goes further than usual when applied to a BA Holidays booking. You are not earning extra Avios - you are spending fewer of them to get the same discount off your package price.
The promotion applies to BA Holidays packages (flight plus hotel), not to standard Avios reward flights
You need fewer Avios than normal to unlock a given cash saving on your booking
The offer runs on a different end date to the separate buy-Avios bonus also currently live
Your Avios are redeemed at point of booking and cannot be retrospectively applied
Both UK residents and eligible Executive Club members can use this
The saving comes off the total holiday package price, not just the flight element
What the Avios discount is worth in £
To see the value, you need to compare what a given number of Avios gets you under normal BA Holidays pricing versus what they get you during this promotion. The key question is: how many pence per Avios are you effectively getting when you redeem during the offer period versus outside it?
Under standard BA Holidays redemptions, Avios used against holiday packages tend to deliver somewhere around 0.5p to 1p per Avios depending on the package. If the promotion reduces the Avios requirement for the same cash saving, the effective rate per Avios climbs. For example: if 10,000 Avios normally takes £50 off a package (0.5p each) and the promotion lets you achieve the same £50 saving for 8,000 Avios, you are now getting closer to 0.625p per Avios - a meaningful improvement.
You can use the Smart With Points Avios Value Calculator to benchmark the per-Avios rate you are being offered against other redemption options before committing.
It is also worth remembering that BA Holidays packages typically attract Avios earning on the flight portion, so you are not just spending points - you may be earning some back on the base fare at the same time.
Who benefits most from this promotion
This offer is best suited to anyone who already has a solid Avios balance and was planning a BA Holidays package anyway. If you were going to book a beach break or city-break bundle through BA Holidays this summer or autumn, bringing the booking forward to take advantage of the reduced Avios requirement is a straightforward win.
It is less compelling if you were planning to book a straight reward flight rather than a package - this promotion does not apply to standard Avios seat redemptions. You need to be booking a flight-plus-hotel bundle through the BA Holidays platform specifically.
Steps to take advantage:
Log in to your British Airways Executive Club account
Head to the BA Holidays section of ba.com (not the standard flights tab)
Search for your chosen package and check the Avios part-payment option at checkout
Compare the Avios cost shown against the standard rate to confirm the discount is applied
Book before the promotion end date - the BA Holidays offer runs on a different timeline to the buy-Avios bonus, so check the current deadline on ba.com
If your Avios balance is not quite where you need it, the separate 40% bonus on purchased or gifted Avios is also currently live - though that offer has its own separate end date and terms. Buying Avios at a bonus to then spend them at a discount on BA Holidays could stack to create a strong combined value, but run the maths carefully before purchasing.
Things to watch before you book
There are a few important limitations to keep in mind before getting excited about this one:
BA Holidays packages are not always cheaper than booking flights and hotels separately - do a quick comparison before assuming the bundle is good value on its own terms
The Avios discount applies at checkout and cannot be added after you have already booked
This promotion does not improve Avios value for standalone reward flights or upgrades
The end date is separate to the buy-Avios bonus - do not assume both close at the same time
Package availability and Avios part-payment availability vary by destination and travel date, so your ideal trip may not qualify
Avios used on BA Holidays do not contribute to Tier Points the way a full revenue or Avios reward flight might
As always with BA Holidays, the underlying package price matters as much as the Avios discount. A generous Avios rate on an overpriced package is not a good deal. Check the total cost against alternatives before booking.
Frequently asked questions
Does the BA Holidays Avios discount apply to flights only, or just packages?
This promotion is specifically for BA Holidays packages - flight plus hotel bundles booked through the BA Holidays platform. It does not apply to standard Avios reward seat bookings or to flights booked separately on ba.com.
Can I combine the buy-Avios bonus with the BA Holidays Avios discount?
In principle, yes - you could buy Avios at the current 40% bonus rate and then use those Avios on a BA Holidays booking during the discount promotion. However, the two offers have different end dates, so check both deadlines carefully on ba.com before purchasing Avios specifically for this purpose. The combined value needs to beat buying a cash holiday outright.
Is BA Holidays Avios part-payment available on all destinations?
Not all packages support Avios part-payment, and availability varies by destination, travel date, and hotel. You will only see the Avios option at checkout if the specific package you have selected is eligible - check on ba.com for your chosen trip.
How do I know I am getting the discounted Avios rate, not the standard one?
The promotion should be reflected automatically in the Avios amount shown at the checkout stage of a BA Holidays booking during the offer period. If you want to double-check, you can compare the rate against BA's standard Avios-to-saving chart, or use the Avios Value Calculator to sense-check the effective rate per Avios being offered.
The bottom line
If you were already planning a BA Holidays package, this promotion is a genuine reason to book now rather than later - you will get the same cash saving for fewer Avios than usual, which is a straightforward improvement on standard value. The key is making sure the underlying package price is competitive before you factor in the Avios discount at all.
Check the exact end date for the BA Holidays offer on ba.com, since it runs on a different timeline to the separate buy-Avios bonus. Do not let the deadline on one offer mislead you into thinking both close at the same time.
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