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I've written about what feels like every airline under the sun signing up to Starlink over the past year - Qatar Airways, Emirates, British Airways, even Virgin Atlantic. But today's announcement is a genuine first, and it comes from a corner of the market I didn't expect to lead the charge. On 8 June 2026, Wizz Air announced it is the "first European ultra-low-cost carrier" to commit to Starlink, with the rollout scheduled to begin in 2027.

That's the bit worth pausing on. Plenty of full-service and premium airlines have queued up for SpaceX's satellite internet, because for them a smooth WiFi experience is part of the premium-cabin pitch. A budget carrier doing it is a different proposition entirely - and not everyone in the low-cost world agrees it's a good idea.

What Wizz has actually said

The headline facts are straightforward. Wizz Air will offer Starlink in-flight internet from 2027, becoming the first European ultra-low-cost carrier to do so. The airline says every new-generation Wizz Air aircraft is expected to be Starlink-equipped, ensuring a consistent onboard experience regardless of route. Wizz currently operates a fleet of around 265 Airbus A320-family aircraft, so this is no small undertaking.

The framing from Wizz is very much on-brand. The airline said it was "flipping the script" by bringing what has been treated as a luxury perk for premium tickets to the ultra-low-cost segment. Chief Commercial Officer Ian Malin leaned into the space-age language, saying that in 2027 the airline is "taking that philosophy into the space era" and that customers shouldn't have to choose between affordable fares and reliable internet onboard.

The question Wizz didn't answer

Here's where my analytical hat goes on, because this is the detail that actually matters to you and me. Every Starlink rollout I've covered from the likes of Emirates, BA and Virgin Atlantic has come with a clear "free for all passengers" or "free for loyalty members" commitment. Wizz has not made that commitment.

The airline has not disclosed the commercial terms of its Starlink agreement, nor confirmed whether the onboard service will be free, paid, or tied to a Wizz account or loyalty mechanism. Several outlets have made the same point: Wizz simply did not disclose the terms of its deal with Starlink. So while the temptation is to assume free WiFi is coming, the honest read is that the safest wording is that the airline will offer Starlink connectivity from 2027 - not necessarily free, unlimited Starlink for everyone.

For an ultra-low-cost carrier, that distinction is everything. The entire Wizz model is built on a cheap base fare and paid extras. It would be entirely in keeping with that philosophy to charge for WiFi, to bundle it into a fare type, or to make it free in exchange for logging into a Wizz account that then links your onboard behaviour to your booking history and spending. I'm not saying that's the plan - but I'd want to see the terms before I get too excited.

Why Ryanair and easyJet said no

The most interesting context here is that Wizz is doing this alone among Europe's budget giants. It's the only European budget carrier pursuing Starlink WiFi - the CEOs of rivals Ryanair and easyJet have both rejected the technology. And their reasoning is all about the numbers.

easyJet did sit down with Starlink for discussions but ultimately concluded the cost model didn't align with the low-cost concept. Ryanair's Michael O'Leary was rather less diplomatic, ending up in a high-profile spat with Elon Musk after publicly denouncing the technology. The crux of his argument was cost: O'Leary estimated using Starlink would cost Ryanair up to $250 million a year, including the extra fuel burned from the additional drag of the antenna, and reckoned passengers wouldn't pay enough to make the economics work.

So Wizz is taking a calculated gamble that its rivals have explicitly walked away from. Whether that's visionary or expensive will depend entirely on how it's priced - which brings us right back to that unanswered question.

My take

I'll be honest: I love that a budget airline is doing this, even if I'm sceptical about how it'll land. Having used Starlink on Qatar Airways, I know how transformative genuinely fast onboard WiFi is - it's the difference between a flight being dead time and being productive time. On a four-hour Wizz hop to somewhere in central or eastern Europe, that could be brilliant.

But 2027 is a long way off, the rollout wording is vague, and the silence on pricing tells me Wizz hasn't finished working out its commercial model. Compare that to the full-service carriers, who led with "it's free" precisely because free WiFi has become the competitive standard. If Wizz ends up charging a meaningful fee, it risks looking like it's missed the point of why this matters in the first place.

For now, file this under "promising, but watch this space". I'll update you the moment Wizz confirms the terms.

One practical note: if you're flying somewhere this year and want to be properly connected before Starlink ever shows up on your Wizz flight in 2027, a decent travel eSIM does the job on the ground for very little. I use Airalo and it has saved me a fortune in roaming charges - well worth grabbing one before your next trip.

And if you'd rather spend your flight time planning your next redemption than refreshing emails, our Award Travel Finder tool will hunt down award seats across multiple airlines in one go.

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